Almost anyone can spot a Coca-Cola can from a mile away.
Have you ever wondered why?
Take a look at this image.
The Coca-Cola you see isn't red.
If you think the can was red,..
you're mind tricked you into believing it was red.
The image is an illusion.
When you zoom-in you'll see it consists out of white-blue-cyan pixels.
Red
Arouses attention: Red is often the first color that we perceive after black and white.
Impactful: Red is particularly effective to grab our attention over all the other colors.
Reminder: Red is a strong color that influences our emotions.
Blue
Take a look at this image.
Stare into the red dot and the blue ring will disappear.
This is called The Troxler effect.
Blue
Promotes trust: Blue builds trust faster than any other color.
Assuring: Blue represents stability and safety.
Relaxer: Blue is a soft color that influences logic.
Yellow
Spark: Yellow promotes understanding through experience.
Curiosity: Thinkark
Informer: Yellow is both a strong and soft color that influences both logic and emotion.
It's a colorful world
Understanding the color that your product, brand or service represents is key to representing the values that you stand for.
Green → life
Violet → comfort
Black → exclusivity
Pink → innocence
Orange → stability
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