SWOT analysis

SWOT analysis, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a strategic planning technique used to identify and understand the internal and external factors that can impact your performance.

By systematically examining these four key elements, organizations can gain valuable insights into their competitive position, market dynamics, and areas for improvement.

Also SWOT can be used to analyse a prospect before making a sales call or outreach sequence.

How to use the SWOT analysis

Identify your strengths

Write down your skills, competencies, knowledge, education, strong personality traits.

You can do this by asking yourself the following questions: 

• What benefits do I have that others do not have?

• What am I better at than anyone else?

• Which achievements am I most proud of?

• What values do I believe I have that others fail to show?

Identify your weaknesses

Write down your internal limitations, areas for improvement, and challenges.

You can do this by asking yourself the following questions: 

• What tasks or activities do I find difficult or unpleasant?

• What skills or knowledge do I lack?

• What personal habits or traits hinder my progress?

Identify your opportunities

Write down external factors that can benefit your personal and professional growth.

You can do this by asking yourself the following questions: 

• What external factors or trends could create new opportunities for me?

• What new projects or initiatives are being undertaken in my workplace or industry?

• Who could I connect with or network with to expand my professional circle?